Toy Kingdom and Cybertron Philippines brings the official release of Transformers Dark of the Moon toys in the Philippines at the concourse area in SM Makati which started yesterday.

Kids and Transformers fans gathered at the 2 day event for the official launching showcasing the latest Transformers toys that will hit the retail toy chains in the coming weeks. Most of the Dark of the Moon toys were the Cyberverse and Deluxe class such as Bumblebee, Skids, Crankcase, Starscream and Ratchet. Voyager Class toys such as Optimus Prime and Ironhide, and the Leader Class Sentinel Prime and Bumblebee. Aside from the usual Transformers toys, there are other products were unveiled as well like the Play-doh sets, Speedstars, Robo Fighters, and Robo Power Costumes. There are some markdown prices on the older figures particularly the Hunt for The Decepticons line were at 50% off. The Legends class Devastator has markdown as well up to 600 Php; but its markdown is limited to the event and it will go back to the sale price of 800 Php.

At the freebies claim booth, figures were not yet on sale at the moment were also displayed there mostly the Bonus values Legend Class Bumblebee and Soundwave in Metallic finishes with free Rodimus, Optimus Prime; a retooled HTFD Voyager class figure sporting with battle hooks, a metallic paint finish with moon and stars accents with free Comettor and the Voyager Class Megatron.

Attendees who bought toys and items at the event were given freebies, for those purchased worth 500 Php will get either of the freebies such as a Transformers Optimus Prime poster, a Transformers mask or a die-cast keychain. For those who purchased 2,000 Php will get a die-cast TF dog tag, for 3,000 Php will get a die-cast paperweight and to the maximum purchase of 5,000 Php worth of Transformers items will get a Transformers Optimus Prime Toy Box.

Kids are having fun mostly photo ops from Transformers cosplayers or at the display statues. Check out the images taken at the event. The Dark of the Moon Toy launch event will be up to today, May 15 so don't miss it.