Mattel is in full force promoting Voltron ever since they acquired the license to produce toys, first sightings of the toys were unveiled at this year's San Diego Comic Convention.

Mattel first announced the release of a 23" Voltron Classic figure months back, they officially unveiled the figure itself for the first time to the public at the SDCC. I admit after I saw these pics, I'm so impressed and so awesome they are producing this Voltron figure this big, almost its size with Transformer's Fortress Maximus. What's awesome about this figure also is that Mattel also produced Voltron pilot figures that are articulated and anime accurate and in conjunction to the lions, it comes with alternate heads and a key that unlocks each of the lion's transformation feature gimmick. 

The figures can ride on each of their respective lions, kinda reminds me of the US vintage Voltron figures and lions. Don't know if the figures are packaged with the lions or they will be sold separately. The downside is that the figure looks plastic looking, it didn't even bother to paint the white parts to silver or metallic. 

Made of plastic and die-cast metal, the Voltron Classic figure comes with 2 versions of Blazing Sword, with or without effects, Spinning Laser Blade, and the individual knives/blades for each lion. It will be sold to each components and you will have to collect all five to form Voltron. The figure will be sold as a club-exclusive and it will be priced ranging from USD 30-50 per lion.

Aside from the Classic Voltron, Mattel also unveiled a mock-up figure for the new Voltron Force series. Check out the images of small articulated lions and the Voltron Force figure which towers the same height as its Classics counterpart. Its going to be one heck of toy hunting for Voltron fans, save your money, this line will be leave a very big hole in your wallet.

Images courtesy of ActionFigurePics and ToyArk